Financial Management and Digital Marketing Training for MSMEs in Fostered Villages Post Pandemic

Authors

  • Aprilda Yanti Universitas Battuta
  • Zahara meutia Universitas Battuta
  • Putri Mauliza Universitas Battuta
  • Richna Handriyani Universitas Negeri Medan
  • Debi Masri Universitas Battuta

Abstract

The COVID-19 pandemic has had a significant impact on the sustainability of micro, small, and medium enterprises (MSMEs), especially in rural areas. Weak financial management and minimal use of digital technology are two main obstacles that exacerbate the condition of MSMEs in facing the crisis. This community service activity aims to increase the capacity of MSME actors in fostered villages through applicable and sustainable financial management and digital marketing training. The training method is carried out in a participatory and practical manner, involving 25 MSME actors from various sectors. The evaluation was carried out using a quantitative and qualitative approach to measure changes in participants' understanding and skills before and after training. The results showed a significant increase in aspects of understanding financial management (from 35% to 85%), financial recording skills (from 25% to 80%), understanding digital marketing (from 30% to 90%), and skills in using social media for business promotion (from 20% to 88%). In addition, participants showed increased confidence in managing their businesses more professionally and based on data. These findings indicate that integrated training that combines financial and digital aspects can strengthen the resilience and competitiveness of MSMEs post-pandemic. The recommendation from this activity is the importance of continued mentoring and ongoing support from the village government and educational institutions to maintain the sustainability of the training impact.

References

Bagiana, I. K., & Dwipayana, C. N. (2024). Pelatihan inovatif untuk transformasi UMKM Putra Topeng dalam manajemen keuangan dan pemasaran digital. Journal of Sustainable Community Development, 2(3), 120-126.

Creswell, J. W. (2013). Qualitative inquiry and research design: Choosing among five approaches (3rd ed.). SAGE Publications.

Hayati, I., Amsari, S., & Afandi, A. (2023). Pelatihan Pembukuan Keuangan Dan Pemasaran Digital Bagi Umkm Binaan Lazismu Kota Medan. JMM (Jurnal Masyarakat Mandiri), 7(5), 4305-4311.

Jamil, M., Mutmainnah, D., & Azizah, M. (2022). Pendampingan Manajemen Usaha Dan Manajemen Keuangan Pada Umkm Bakul Kembang Official Kelurahan Kedurus Kecamatan Karang Pilang Kota Surabaya. Share: Journal of Service Learning, 8(2), 196-207.

Kementerian Koperasi dan UKM. (2022). Data statistik UMKM tahun 2022. Jakarta: Kemenkop UKM.

Kolb, D. A. (1984). Experiential learning: Experience as the source of learning and development. Prentice-Hall.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.

McNiff, J., & Whitehead, J. (2006). All you need to know about action research. SAGE Publications.

Merriam, S. B., & Bierema, L. L. (2014). Adult learning: Linking theory and practice. Jossey-Bass.

Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook. SAGE Publications.

Rohmayanti, R., Rahmatian, B. Y., Syahrian, R. A., Pitaloka, D. A., Yasmin, S., & Febriyani, P. (2023). Pengembangan Digital Marketing dan Manajemen Keuangan bagi UMKM untuk Meningkatkan Perekonomian Masyarakat. Jurnal Pengabdian Pada Masyarakat, 8(2), 432-439.

Safitri, S., Marcheren, A. G., Fauziah, A., Rahma, A. D., Guci, L. P., Wijayanti, M. R., ... & Hasanah, U. (2024). Sosialisasi dan Pelatihan Digital Marketing, Branding, Manajemen Keuangan dan Sertifikasi Halal pada UMKM Desa Maredan Barat. Madaniya, 5(1), 112-119.

Sugiyono. (2021). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.

Sulistyo, H. (2021). Literasi keuangan UMKM di wilayah perdesaan. Jurnal Ekonomi Pembangunan, 19(2), 89–97.

Supri, Z., Sahrir, S., Hamid, R. S., Sultan, S., & Riyanti, R. (2023). Peningkatan sistem pengelolaan keuangan dan pemasaran digital pada umkm chalodo sibali resoe. Jurnal Abdi Insani, 10(4), 2204-2211.

Tambunan, T. (2019). Usaha mikro, kecil dan menengah di Indonesia: Isu-isu penting. LP3ES.

World Bank. (2021). Indonesia economic prospects: Boosting the recovery. World Bank Group.

Zainuddin, A. (2020). Strategi digital marketing UMKM di masa pandemi. Jurnal Manajemen dan Kewirausahaan, 22(3), 45–54.

Downloads

Published

2025-07-05

Issue

Section

Articles